Do You Like to Watch?

No, this is not a question for peeping toms and voyeurs (we already know their answer). It is a question for you, the marketing guy/gal. Do you get the opportunity to watch people interact with your product? Do you take that opportunity?

Often it is difficult to imagine a product being used in any way other than the specific way your company intended. Knowing the product as well as you do, it is hard to imagine what someone else might do with it. It is nearly impossible to imagine the many places people will struggle with your product, impossible to predict what will be easy and what won’t. It is hard to say what will impress, stun, wow.

The best way to discover these things is to observe users interacting with your product. For some this may be easier than others, but it is important for everyone.

Help a Neophyte:
What tools and techniques do you use to see your product in use? What would you like to try?